You may say that but we can’t possibly comment: "- Sent using Google Toolbar"
What is claimed by business in adverts both broadcast on TV and radio and in print in the UK has been regulated for many years by the ASA, but what is claimed online has not.
The existing rules that apply to broadcast and print can not be autmatically applied to the virtual World of the internet because it is dynamic, people can respond to advertising by adding their own user generated content.
This is of concern to businesses since whilst they can control their own content they can not control what is written by visitors to their site or to their coporate pages on the social network.
This blog post determines to what level a business like Dancemania can be held to account for user generated content.
